Reimagining Classics

THE BRIEF: Iftah Ya Sim Sim, the Arabic version of Sesame Street, promotes education and cultural understanding in the Arab world using engaging characters and storytelling. Developed with Sesame Workshop, Blink Studios was tasked to revive the show for the Gulf region introducing the inaugural season to a new generation of audiences while staying true to the original mission of fostering early childhood development.

THE TREATMENT: As a key partner in reviving Iftah Ya Simsim, Blink Studios was commissioned to produce the studio segments for 28 captivating episodes, featuring both beloved and new puppet characters. The series involved creating new stories, songs, and animated segments, along with designing an entirely new set and world where the characters would live, serving as the backdrop for the entire season.