Redefining Narratives

THE BRIEF: The American Association of Professional Landmen (AAPL), an organization representing landmen professionals engaged in the acquisition, management, and negotiation of land and mineral rights, sought to produce a film showcasing the expanding role of landmen beyond the oil and gas sector.

THE TREATMENT: Blink Studios produced a compelling 10-minute Documation that seamlessly blends live-action and animation to vividly capture AAPL’s mission, career progression pathways, and the advantages for young professionals in the landman field. Through insightful interviews and a dynamic, brand-inspired animated scene, the film artfully showcases the evolving role of landmen across industries, emphasizing their diverse contributions and the vast opportunities available beyond the traditional oil and gas sector.