An Arabic Alphabet Classic

THE BRIEF: Iftah Ya Simsim sought to create an iconic music video for the Arabic alphabet, aiming to engage and educate children through the power of music and harmony while including a nostalgic throwback to the original alphabet song.

THE TREATMENT: Blink Studios produced an engaging Arabic alphabet song video featuring the renowned singer-songwriter Mayssa Karaa and the beloved Iftah Ya Simsim puppets. The video created a fun, memorable experience that captivated young viewers, making learning the Arabic alphabet interactive and enjoyable. When it was released on YouTube, it quickly became a hit, resonating with audiences and further solidifying its impact.