Harrouf is Arabic

THE BRIEF: Kalimat Foundation, a non-profit organization dedicated to promoting literacy in the Arab world, commissioned Blink Studios to produce a diverse library of video content aimed at engaging children of various ages and skill levels in learning the Arabic language.

THE TREATMENT: Blink Studios' long-term partnership with the foundation has led to the production of over 150 engaging and interactive educational videos, fostering a deeper appreciation for Arabic literacy and language skills among young learners. Various narrative and visual styles have been carefully crafted to resonate with the target audience at every age level. By staying current with the trends that captivate today’s youth—incorporating elements from popular media and animation—we ensure the content is both relevant and engaging. These videos maintain a balance of entertainment and education, making learning enjoyable while achieving key educational objectives.