A Virtual Drive

THE BRIEF: Toyota, Saudi Arabia sought to create an AR experience for its customers which aimed to provide them with the opportunity to interact with and explore the latest Toyota car models virtually, eliminating the need to visit the showroom.

THE TREATMENT: Blink Studios created an immersive AR experience using Trigger-Markers, where each image springs to life with a 3D holographic car model. Customers can engage with the cars in a dynamic way, exploring the exterior and interior, and even experience them in action as they navigate through diverse landscapes.